NEW RESEARCH:
Leveraging Rich Media Content within the Enterprise
The Value is More Than Meets the Eye
by Wainhouse Research - Ira M. Weinstein / Andrew W. Davis, June 2010
The efficient, cost-effective, and consistent transfer of knowledge throughout an enterprise can mean the difference between a well or ill-informed global workforce, strong or weak customer service, an effective or unsuccessful sales force, a fast or painfully slow product or service launch, a loyal or fickle customer base, and even exceptional or marginal profitability. Many organizations are turning to rich-media content in hopes of addressing some of their information transfer challenges.
As the volume of rich media content created and acquired has increased, the challenge of managing, tracking, indexing, and accessing those assets has grown exponentially. Even if the proper content item can be found, users are often forced to watch or scan through the entire video clip to find the exact information they seek. As a result, valuable content is often lost and buried after it is created.
This research initiative, sponsored by Altus, provides insight into opportunities and challenges associated with the creation, management, and delivery of rich media content within the enterprise.
